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email-marketing
EMAIL MARKETING IS A KEY PLAYER IN YOUR DIGITAL MARKETING CAMPAIGN. SEND ONLINE NEWSLETTERS TO AN EXISTING CLIENT DATABASE. GIVE CURRENT AND REAL INFORMATION, KEEP IT INTERESTING AND CULTIVATE INTERESTS IN YOUR PRODUCTS.

Email Marketing

The most fundamental truth about your market, is their individuality. Email marketing segmentises your market as much as possible according to their intrigues and demographics, directly speaking to them in a tone and topic they can appreciate. Another fundamental truth about any marketing, is keeping the flame alive as long as possible. What better way than a personalised email with news on a relevant product customer X just purchased.

You will be able to see how many views, what subject was most popular, how many unique visitors and how many closed the page. Segmentation in essence, now becomes an indicator about your current market's needs and aspirations. These results can be applied in your traditional marketing as well - leading to a solid customer strategy.

 

Hook and Sinker

The main aim with an online newsletter is to get viewers to not only open your email, but engage in your topics of discussion. Ensure that your inbox title is attractive bait, luring your customer to read further with effective layout. Keep your content personal and cherished. Use humor, keep it short and give them the option of reading further on your site when they have time. Make sure your viewer engages line, hook and sinker. A successful newsletter have more subscribers and referrals to friends.

Kate Kiefer Lee, in her forbes article "15 Email Marketing Tips For Small Businesses' says: Your subscribers are busy people who get a lot of email, so it’s safe to assume you don’t have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what’s in store.

 

Warning: Personal space

I always think how I feel if I have a busy day and keep getting "latest specials, don't delay" emails in my inbox. Truthfully, I mark them as spam and carry on living. Be careful what words you use, and how many times you contact an existing client. Make sure to say its a quarterly or monthly, give them a date they can expect the future mail and always give them the option of unsubscribing. You are in someone's personal space, make it count for them and eventually establish trust with you.

 

A handy tip:

If you can make your reader smile within the first newsletter, you have a subscriber for life. If you can make your reader smile within your title heading, you have a marketer for life as they will send it to others. Email marketing is not just about the product, but about the personality behind it - have some fun, be honest and sincere and show the human side of business. Remember: You are sending this to a stranger in his/her busy shedule. A smile always intrigues.

Made a funny spelling mistake on a t-shirt run? Make it your heading: "You'll never guess what out t-shirts said" with a subtle undertone of how you then fixed the problem efficiently in the story line. Had a little moulding accident while easter egging? Heading can read: "Who says eggs are oval?" with a humoristic story donating all the mishaps to a local orphanage. Intimacy sells, objectivity alienates.

 

 

Worthy Browsing:

The Go-to Guide to Creating Email Newsletters People Actually Read

"One of the biggest problems with email newsletters is that they are often cluttered and unfocused because they are supporting every aspect of your business... "

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Why email newsletters still work — and how you can make yours better

"People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them.".

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6 Ways To Send Emails Your Customers Will Love

"There are over 294,000,000,000 emails sent each day. 294 BILLION. The average person receives 72 emails per day and spends up to 30% of their working day in their inbox. That’s a lot of competition. To give yourself the best chance of cutting through with your email marketing you need to send emails your customers love."

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