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ALL WEBSITES NEED TO MEET CERTAIN CRITERIA: DOWNLOAD TIME, VISUAL APPEAL, SEARCH ENGINE OPTIMISED AND LASTLY BUT NOT THE LEAST: INFORMATIVE. DOES THAT MEAN THEY ALL HAVE TO LOOK THE SAME? COLLAPSE ARTICLE

 

You are talking to Jane Doe, in her sitting room, office or during traffic – and you have her undivided attention. She has specifically chosen to make contact, now you can tell her about yourself and the services you offer. You can make her smile, read more or simply lose interest within 3 seconds..

So what makes Jane stay on your site, and not move to the next available site in line?

Steve Jobs says: “Design is not just what it looks like and feels like. Design is how it works.” Just like a good book or article, it needs to read easily (content management), have a logical flow from one topic to another (navigation), have fast download time (file sizes), and be easy to use on all systems (usability). One can have all the frills and still see a prospective client move to greener pastures.

Most of all, your site needs to be different. The black sheep. The cherry on the top...for is it not gloriously monotonous if all websites beat to the same rythm and speak to no one in particular?

 

1. Content:

Write to one person, as if you are writing a personal letter to someone special. Your viewer is looking at their screen, waiting to be charmed. Take some time and make sure you content is not just Google friendly - but reader friendly as well. Captivate your reader, make it personal without drama and most of all, give solid information. It's not what you are selling but how that will determine your reader presence. Give readers a short introduction and give them the option of carrying on without loosing the flow.

An article on Website Magazine says: "Make content easy to scan -The average Internet user simply skims through the content instead of reading it all. Keep paragraphs to a minimum in length".

 

2. Visuals:

Make some effort with your visuals. Most readers look at the image first - and if they can't see it, will activate the imagery. Why? Visuals are the most intimate way of enjoying a site, of adding something sensory to a rather objective process. Professional photography or decent stock images makes a world of difference. Keep it clean and don't cram every imaginable animated gif into your page - this will lead to an alarming bounce rate. If you have advertisers on your site, give them strict guidelines and make sure they stick to it. Just like in a news paper or magazine, the eye needs a few resting places, it needs to learn quickly where to look and how to find without effort. Open "empty" space is vital to any well designed site.

 

3. You:

Your passion, your nights slaving away while others had a "life". Your knowledge, expertise and opinions. Your way of looking at things. A personally toned website has a far greater chance of winning someone's loyalty and ultimate return. I firmly believe in character, the small thing that defines each and every one of my clients - and if you look at landing pages in my samples - you will see that not one has the same tone or weight.

 

4. Re-invent:

There is a lot to say for flexible web sites. Keep an eye on the competition and make sure that you are never to far behind...and if possible, a few steps ahead. Launch new products, drive traffic to relevant pages and always have something new to say. When you launch your site, you should already have at least 3 new things up your corporate sleeve...and if you are a small business owner, rework your angle regularly. A static website is just that - static. An active website can potentially increase readership and search engine value.

 

Why Stand Out?

Because we are all different, and all of us want to leave a personal legacy. Research shows that people crave individuality - being different is trending. From individually branded bottles to a one copy album release...all we have in common, is that we are different.

VIEW WEB SITES I DESIGNED & DEVELOPED IN THE SQUARE, CLICK ON THE NUMBERS ABOVE

 

 

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